OTC-XP allows consumers to share their in-store shopping experience - providing insight into product loyalty with OTC products, the degree to which competing OTC products are considered, and in-store and cost-based factors that influence final purchase decisions.
OTC-XP provides access to your consumers via their mobile devices, answering the following questions:
- What real-time factors impact brand purchasing decisions?
- How does brand loyalty impact competitive brand consideration while in-store?
- How to connect with customers before, during and after their in-the-moment decisions?