mXP offers a suite of mobile products that include best-in-class market research methods, vertical industry expertise, and advanced analytics. mXP currently provides the market research industry with new and unique alternatives for:

  • Reaching consumers on their mobile device who present targeted geo/demo profiles and are at a desired location;

  • Capturing consumers' in-the-moment feedback on clients' products and services, rather than their in-memory feedback;

  • Rewarding consumers for their loyalty OR incent for their purchase OR apologize for poor service...all in real-time; and

  • Engaging with consumers on their daily journey.